Benchmarks By Industry

All Industries

Industry Name	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
Soft Drinks	86	86	86	83	83	84	86	82	85	84	83	83	84	84	83	85	84	85	84		-1.2	-2.3
Food Manufacturing	84	84	83	81	81	81	81	82	81	81	81	82	83	81	83	83	81	81	83		2.5	-1.2
Personal Care and Cleaning Products	84	84	80	82	82	81	84	83	81	84	83	83	84	85	85	85	83	83	83		0.0	-1.2
Major Appliances	85	82	82	80	83	82	85	82	82	81	82	80	81	82	80	81	82	81	81		0.0	-4.7
Cigarettes	81	82	77	77	75	76	76	76	76	76	78	79	78	77	78	72	76	78	79	NM	1.3	-2.5
Breweries	83	81	79	81	82	79	82	80	81	82	79	82	82	83	83	84	82	82	81		-1.2	-2.4
Televisions and Video Players/Recorders	83	81	81	80	79	83	83	81	81	84	82	81	80	83	83	83	85	85	86		1.2	3.6
Consumer Shipping	81	81	85	80	78	79	81	78	79	79	81	81	83	81	82	82	83	84	82		-2.4	1.2
Apparel	82	81	78	77	79	79	79	79	80	80	79	81	80	82	80	82	83	80	79		-1.3	-3.7
Automobiles and Light Vehicles	79	80	79	79	79	78	80	80	80	80	79	80	81	82	82	84	82	83	84		1.2	6.3
Fixed Line Telephone Service	81	80	79	75	74	73	72	70	71	72	71	70	70	70	73	72	75	73	70		-4.1	-13.6
Gasoline Stations	78	80	77	78	79	76	75	77	76	75	70	69	71	70	74	76	70	74	73		-1.4	-6.4
Athletic Shoes	79	79	77	74	74	76	79	76	79	79	82	77	76	79	79	80	80	81	80		-1.2	1.3
Motion Pictures	77	77	74	71	76	71	68	71	70	71	73	71	73	70	70	74	76	73	76	NM	4.1	-1.3
Network/Cable TV News	77	76	70	62	65	62	64	62	65	68	66	68	69	67	69	71	74	77	74	NM	-3.9	-3.9
Department and Discount Stores	77	75	74	72	73	72	72	75	74	76	74	75	74	73	74	75	76	76	77		1.3	0.0
Property and Casualty Insurance	82	75	77	77	77	79	79	79	77	78	77	78	78	80	81	80	80	83	78		-6.0	-4.9
Supermarkets	76	75	74	73	73	74	73	75	75	74	73	74	75	76	76	76	75	76	77		1.3	1.3
Personal Computers	78	75	73	70	71	72	74	71	71	72	74	74	77	75	74	75	78	78	80		2.6	2.6
Life Insurance	81	74	75	76	77	76	75	78	79	77	75	75	79	78	78	79	80	80	81		1.3	0.0
Banks	74	74	72	71	70	68	70	72	74	75	75	75	77	78	75	75	76	75	77		2.7	4.1
Hospitals	74	74	71	67	72	70	69	68	70	73	76	71	74	77	75	77	73	77	76	78	2.6	5.4
Hotels	75	73	72	71	71	72	72	71	71	73	72	73	75	71	75	75	75	77	77		0.0	2.7
Limited-Service Restaurants	69	70	66	68	69	69	70	71	71	74	NM**	76	77	77	78	78	75	79	80		1.3	15.9
Airlines	72	69	69	67	65	63	63	61	66	67	66	66	65	63	62	64	66	65	67		3.1	-6.9
U.S. Postal Service	61	69	74	69	71	71	72	70	73	72	74	73	71	73	74	74	71	74	75		1.4	23.0
Newspapers	72	68	69	69	66	69	68	68	63	64	68	63	63	66	64	63	65	65	64	NM	-1.5	-11.1
Ambulatory Care															81	80	81	80	81	82	1.2	1.2
Credit Unions															84	84	80	87	82		-5.7	-2.4
Pet Food				83	81	82	83	82	82	82	83	82	83	84	84	84	83	82	83	NM	1.2	0.0
Health and Personal Care Stores												76	78	78	78	78	77	76	77		1.3	1.3
Health Insurance								68	69	70	67	68	72	71	73	75	73	72	72		0.0	5.9
Cooperative Utilities																		82	81	83	2.5	1.2
Internet Travel									77	77	76	77	76	75	75	77	78	78	76		-2.6	-1.3
Specialty Retail Stores								73	74	74	75	74	75	75	76	77	78	79	78		-1.3	6.8
Municipal Utilities																		73	76	76	0.0	4.1
Computer Software													74	73	74	75	76	78	77		-1.3	4.1
Internet Brokerage							72	69	73	76	75	76	78	79	74	78	78	76	78		2.6	8.3
Subscription Television Service								64	61	61	61	61	63	62	64	63	66	66	66		0.0	3.1
Wireless Telephone Service											65	63	66	68	68	69	72	71	70		-1.4	7.7
Cellular Telephones											69	69	70	70	71	72	76	75	74		-1.3	7.2
Full-Service Restaurants														81	80	84	81	82	80		-2.4	-1.2
Internet News and Information									73	74	75	75	73	75	75	74	74	73	73		0.0	0.0
Internet Portals and Search Engines							63	65	68	71	72	76	77	75	80	83	77	80	79		-1.3	25.4
Internet Social Media																	70	70	69		-1.4	-1.4
Investor-Owned Utilities																		74	76	77	1.3	4.1
Internet Retail							78	77	83	84	80	81	83	83	82	83	80	81	82		1.2	5.1

Score tables print best in landscape.

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Notes
The ACSI releases industry results monthly and updates the national index quarterly. Baseline measurements are from the summer of 1994.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the measured companies. This benchmark is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry.

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.