Benchmarks By Company

KeyCorp

	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
First Interstate Bancorp	71	71	#																		N/A	N/A
Wachovia								72	73	76	78	79	80	79	76	#					N/A	N/A
JPMorgan Chase											70	70	72	74	73	68	67	70	74		5.7	5.7
Chase Manhattan	NM	NM	NM	69	71	NM	NM	#													N/A	N/A
Citigroup	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	72	69	69	68	69	73	70		-4.1	-2.8
Wells Fargo	71	71	65	62	67	65	67	66	69	68	70	67	72	69	72	73	73	73	71		-2.7	0.0
Bank of America	72	67	65	61	62	61	63	68	70	74	72	72	72	72	73	67	68	68	66		-2.9	-8.3
Citicorp	73	70	68	#																	N/A	N/A
Chemical Banking	68	70	68	#																	N/A	N/A
NationsBank	75	73	68	64	#																N/A	N/A
PNC Financial Services	NM	NM	69	69	66	NM	67	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM		N/A	N/A
BANK ONE	77	74	69	70	68	66	70	66	70	70	#										N/A	N/A
KeyCorp	NM	76	70	65	65	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM		N/A	N/A
First Chicago NBD	NM	NM	70	68	#																N/A	N/A
First Union	76	73	71	74	68	68	66	#													N/A	N/A
Norwest	77	76	71	70	#																N/A	N/A
Banks	74	74	72	71	70	68	70	72	74	75	75	75	77	78	75	75	76	75	77		2.7	4.1
All Others	75	77	77	74	73	70	72	74	76	76	77	78	78	80	80	80	80	79	79		0.0	5.3

Score tables print best in landscape.

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Notes
The ACSI releases industry results monthly and updates the national index quarterly. Baseline measurements are from the summer of 1994.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the measured companies. This benchmark is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry.

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.