November 2012 and Historical ACSI Benchmarks

Updated on November 13, 2012

Sector: Manufacturing/Nondurable Goods
Industries: apparel, athletic shoes, food manufacturing

For benchmarks for other Manufacturing/Nondurable Goods industries, go to October ACSI Results.


	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
MANUFACTURING NONDURABLE GOODS	81.6	81.2	79.0	78.5	78.8	80.0	80.8	80.3	81.0	80.9	80.8	81.8	82.3	81.7	82.3	81.5	81.3	81.0	81.9		1.1	0.4

Apparel	82	81	78	77	79	79	79	79	80	80	79	81	80	82	80	82	83	80	79		-1.3	-3.7
V.F.	83	80	80	81	79	78	82	84	82	84	79	82	82	84	83	81	85	83	82		-1.2	-1.2
Levi Strauss	84	83	80	81	75	76	79	80	78	80	80	79	79	80	78	83	81	81	82		1.2	-2.4
Hanesbrands	83	81	75	81	77	78	78	76	78	80	79	79	82	82	80	82	81	82	79		-3.7	-4.8
Fruit of the Loom	83	80	78	77	80	80	79	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM		N/A	N/A
Liz Claiborne	84	81	81	77	78	76	79	79	80	78	79	78	81	79	79	82	79	79	NM		N/A	N/A
All Others	79	80	78	77	79	79	79	79	80	80	79	81	80	82	79	82	83	79	79		0.0	0.0
Jones Group	NM	NM	NM	NM	NM	NM	NM	79	78	78	77	82	79	81	84	83	81	79	82		3.8	3.8

	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
Athletic Shoes	79	79	77	74	74	76	79	76	79	79	82	77	76	79	79	80	80	81	80		-1.2	1.3
Adidas	75	80	77	74	74	75	78	73	76	74	77	75	78	77	78	78	82	80	77		-3.8	2.7
Nike	82	78	77	74	73	73	78	74	76	76	78	75	72	75	78	79	80	80	80		0.0	-2.4
All Others	NM	NM	NM	73	76	79	79	78	81	81	83	79	81	83	82	83	80	81	80		-1.2	9.6

	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
Food Manufacturing	84	84	83	81	81	81	81	82	81	81	81	82	83	81	83	83	81	81	83		2.5	-1.2
H.J. Heinz	89	87	90	86	86	85	90	89	88	90	88	91	87	90	89	89	88	89	89		0.0	0.0
Mars	87	89	86	85	81	84	82	86	83	83	85	83	86	86	86	87	85	87	86		-1.1	-1.1
Quaker (PepsiCo)	82	82	82	85	83	83	86	86	87	86	86	88	85	86	87	87	86	84	86		2.4	4.9
Hershey	86	88	88	84	84	86	85	86	87	85	87	86	86	87	85	87	86	84	85		1.2	-1.2
Nestle	88	86	82	83	83	81	84	83	83	83	83	83	84	83	83	85	84	84	85		1.2	-3.4
Kraft	84	84	85	82	84	83	82	82	81	83	84	84	86	84	85	83	81	83	81		-2.4	-3.6
Pillsbury	88	86	87	82	83	84	84	#													N/A	N/A
Kellogg	84	84	85	81	83	81	83	83	81	82	81	81	85	83	85	85	81	80	83		3.8	-1.2
General Mills	83	81	86	81	82	81	82	83	83	83	84	82	84	83	84	83	83	83	83		0.0	0.0
Campbell Soup	83	81	84	81	80	81	81	81	80	83	79	81	80	83	80	82	82	79	81		2.5	-2.4
Sara Lee	86	82	84	80	80	81	82	81	84	83	84	81	85	82	84	85	85	82	83		1.2	-3.5
Tyson	83	80	79	80	79	79	81	80	80	81	79	79	78	78	80	82	77	79	81		2.5	-2.4
Nabisco	87	84	85	80	83	81	82	#													N/A	N/A
ConAgra	83	83	82	80	80	80	82	81	83	84	82	86	83	83	84	78	83	83	84		1.2	1.2
All Others	83	83	81	80	80	80	80	81	80	80	81	82	83	81	83	82	80	79	82		3.8	-1.2
Dole	90	90	85	79	82	80	82	81	82	82	79	81	82	83	83	84	82	83	83		0.0	-7.8
Best Foods (CPC International)	NM	88	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM		N/A	N/A
Borden Foods	86	86	84	†																	N/A	N/A
Ralston Foods	82	79	81	#																	N/A	N/A

	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
Pet Food				83	81	82	83	82	82	82	83	82	83	84	84	84	83	82	83	NM	1.2	0.0
Hill's Pet Nutrition (Colgate-Palmolive)				85	83	86	82	84	84	85	83	82	83	85	81	80	82	84	83	NM	-1.2	-2.4
H.J. Heinz				85	80	81	84	81	81	#											N/A	N/A
Nestle				83	83	84	81	81	#												N/A	N/A
Ralston Purina				82	81	82	85	83	#												N/A	N/A
Mars Petcare				81	82	81	81	83	83	83	83	82	82	82	84	83	85	80	82	NM	2.5	1.2
Iams (Procter and Gamble)				NM	NM	NM	NM	80	82	85	82	81	83	82	81	85	80	81	83	NM	2.5	3.8
All Others				NM	81	82	82	80	82	80	82	83	83	85	84	84	85	82	84	NM	2.4	3.7
Del Monte										84	79	83	82	83	83	80	83	82	86	NM	4.9	2.4
Nestle Purina PetCare									83	83	84	81	82	84	84	86	82	82	83	NM	1.2	0.0

Score tables print best in landscape.

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Notes
The ACSI releases industry results monthly and updates the national index quarterly. Baseline measurements are from the summer of 1994.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the measured companies. This benchmark is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry.