The American Customer Satisfaction Index - The voice of the Nation's Consumer

Benchmarks By Industry

Full-Service Restaurants
Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 Previous
Year
%
Change
First
Year
%
Change
Full-Service Restaurants                           81 80 84 81 82 80 81 1.3 0.0
All Others                           82 80 85 81 82 81 81 0.0 -1.2
Chili's                           75 73 74 78 79 76 78 2.6 4.0
Olive Garden (Darden)                           80 82 81 84 82 80 83 3.8 3.8
Outback Steakhouse                           79 76 77 80 81 81 81 0.0 2.5
Red Lobster (Darden)                           78 79 80 83 82 83 83 0.0 6.4
Applebee's                           NM NM NM NM NM 77 82 6.5 6.5

Score tables print best in landscape.

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Notes
The ACSI releases industry results monthly and updates the national index quarterly. Baseline measurements are from the summer of 1994.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the measured companies. This benchmark is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry.

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.