Benchmarks By Industry

All Industries
Industry Name Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
Credit Unions                             84 84 80 87 82 85 3.7 1.2
Televisions and Video Players 83 81 81 80 79 83 83 81 81 84 82 81 80 83 83 83 85 85 86 85 -1.2 2.4
Soft Drinks 86 86 86 83 83 84 86 82 85 84 83 83 84 84 83 85 84 85 84 84 0.0 -2.3
Consumer Shipping 81 81 85 80 78 79 81 78 79 79 81 81 83 81 82 82 83 84 82 84 81 -3.6 0.0
Personal Care and Cleaning Products 84 84 80 82 82 81 84 83 81 84 83 83 84 85 85 85 83 83 83 83 0.0 -1.2
Property and Casualty Insurance 82 75 77 77 77 79 79 79 77 78 77 78 78 80 81 80 80 83 78 81 3.8 -1.2
Automobiles and Light Vehicles 79 80 79 79 79 78 80 80 80 80 79 80 81 82 82 84 82 83 84 83 82 -1.2 3.8
Cooperative Utilities                                   82 81 83 81 -2.4 -1.2
Breweries 83 81 79 81 82 79 82 80 81 82 79 82 82 83 83 84 82 82 81 81 0.0 -2.4
Pet Food       83 81 82 83 82 82 82 83 82 83 84 84 84 83 82 83 NM 1.2 0.0
Full-Service Restaurants                           81 80 84 81 82 80 81 82 1.2 1.2
Internet Retail             78 77 83 84 80 81 83 83 82 83 80 81 82 78 -4.9 0.0
Athletic Shoes 79 79 77 74 74 76 79 76 79 79 82 77 76 79 79 80 80 81 80 81 1.3 2.5
Food Manufacturing 84 84 83 81 81 81 81 82 81 81 81 82 83 81 83 83 81 81 83 81 -2.4 -3.6
Household Appliances 85 82 82 80 83 82 85 82 82 81 82 80 81 82 80 81 82 81 81 80 -1.2 -5.9
Apparel 82 81 78 77 79 79 79 79 80 80 79 81 80 82 80 82 83 80 79 79 0.0 -3.7
Life Insurance 81 74 75 76 77 76 75 78 79 77 75 75 79 78 78 79 80 80 81 83 2.5 2.5
Internet Portals and Search Engines             63 65 68 71 72 76 77 75 80 83 77 80 79 76 80 5.3 27.0
Ambulatory Care                             81 80 81 80 81 82 79 -3.7 -2.5
Specialty Retail Stores               73 74 74 75 74 75 75 76 77 78 79 78 80 2.6 9.6
Limited-Service Restaurants 69 70 66 68 69 69 70 71 71 74 NM** 76 77 77 78 78 75 79 80 80 80 0.0 15.9
Internet Travel                 77 77 76 77 76 75 75 77 78 78 76 NM*** 77 1.3 0.0
Cigarettes 81 82 77 77 75 76 76 76 76 76 78 79 78 77 78 72 76 78 79 NM 1.3 -2.5
Computer Software                         74 73 74 75 76 78 77 76 76 0.0 2.7
Personal Computers 78 75 73 70 71 72 74 71 71 72 74 74 77 75 74 75 78 78 80 79 -1.3 1.3
Hospitals 74 74 71 67 72 70 69 68 70 73 76 71 74 77 75 77 73 77 76 78 76 -2.6 2.7
Network/Cable TV News 77 76 70 62 65 62 64 62 65 68 66 68 69 67 69 71 74 77 74 NM NM N/A N/A
Hotels 75 73 72 71 71 72 72 71 71 73 72 73 75 71 75 75 75 77 77 77 75 -2.6 0.0
Department and Discount Stores 77 75 74 72 73 72 72 75 74 76 74 75 74 73 74 75 76 76 77 77 0.0 0.0
Health and Personal Care Stores                       76 78 78 78 78 77 76 77 79 2.6 3.9
Internet Brokerage             72 69 73 76 75 76 78 79 74 78 78 76 78 80 2.6 11.1
Supermarkets 76 75 74 73 73 74 73 75 75 74 73 74 75 76 76 76 75 76 77 78 1.3 2.6
Banks 74 74 72 71 70 68 70 72 74 75 75 75 77 78 75 75 76 75 77 78 1.3 5.4
Cellular Telephones                     69 69 70 70 71 72 76 75 74 76 78 2.6 13.0
Gasoline Stations 78 80 77 78 79 76 75 77 76 75 70 69 71 70 74 76 70 74 73 75 2.7 -3.8
Investor-Owned Utilities                                   74 76 77 75 -2.6 1.4
U.S. Postal Service 61 69 74 69 71 71 72 70 73 72 74 73 71 73 74 74 71 74 75 77 72 -6.5 18.0
Fixed-Line Telephone Service 81 80 79 75 74 73 72 70 71 72 71 70 70 70 73 72 75 73 70 74 73 -1.4 -9.9
Internet News and Opinion                 73 74 75 75 73 75 75 74 74 73 73 73 74 1.4 1.4
Municipal Utilities                                   73 76 76 76 0.0 4.1
Motion Pictures 77 77 74 71 76 71 68 71 70 71 73 71 73 70 70 74 76 73 76 NM NM N/A N/A
Health Insurance               68 69 70 67 68 72 71 73 75 73 72 72 73 1.4 7.4
Wireless Telephone Service                     65 63 66 68 68 69 72 71 70 72 72 0.0 10.8
Internet Social Media                                 70 70 69 68 71 4.4 1.4
Subscription Television Service               64 61 61 61 61 63 62 64 63 66 66 66 68 65 -4.4 1.6
Newspapers 72 68 69 69 66 69 68 68 63 64 68 63 63 66 64 63 65 65 64 NM NM N/A N/A
Airlines 72 69 69 67 65 63 63 61 66 67 66 66 65 63 62 64 66 65 67 69 69 0.0 -4.2
Internet Service Providers                                       65 63 -3.1 -3.1

Score tables print best in landscape.

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Notes
ACSI releases industry results throughout the year and updates the national index quarterly. Baseline measurements are from the summer of 1994.

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.
***Measurement for the Internet travel industry was moved from the fourth quarter of 2013 to the first quarter of 2014.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the ACSI-measured companies. It is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry. Individual company scores within the "All Others" category cannot be derived without additional data collection (see "ACSI Products and Services," or to generate your own ACSI score using the ACSI methodology, see "ACSI MonitorSM").