Benchmarks By Company

Apple

	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
All Others											64	66	68	70	70	73	77	74	73	76	4.1	18.8
Cellular Telephones											69	69	70	70	71	72	76	75	74	76	2.7	10.1
Samsung Electronics											73	71	73	70	71	70	76	74	71	76	7.0	4.1
Nokia											72	70	69	72	74	74	76	73	75	76	1.3	5.6
Motorola Mobility (Google)											70	70	71	72	74	72	76	77	73	77	5.5	10.0
Kyocera											70	NM	NM	NM	NM	NM	NM	NM	NM	NM	N/A	N/A
Apple											NM	NM	NM	NM	NM	NM	NM	NM	83	81	-2.4	-2.4
HTC											NM	NM	NM	NM	NM	NM	NM	NM	75	72	-4.0	-4.0
LG Electronics											NM	NM	NM	NM	NM	NM	NM	NM	75	71	-5.3	-5.3
BlackBerry											NM	NM	NM	NM	NM	NM	NM	NM	69	69	0.0	0.0

Score tables print best in landscape.

Legend
legend

Notes
The ACSI releases industry results monthly and updates the national index quarterly. Baseline measurements are from the summer of 1994.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the measured companies. This benchmark is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry.

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.