The American Customer Satisfaction Index - The voice of the Nation's Consumer

Benchmarks By Company

Levi Strauss
Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 Previous
Year
%
Change
First
Year
%
Change
V.F. 83 80 80 81 79 78 82 84 82 84 79 82 82 84 83 81 85 83 82 -1.2 -1.2
Hanesbrands 83 81 75 81 77 78 78 76 78 80 79 79 82 82 80 82 81 82 79 -3.7 -4.8
Levi Strauss 84 83 80 81 75 76 79 80 78 80 80 79 79 80 78 83 81 81 82 1.2 -2.4
Apparel 82 81 78 77 79 79 79 79 80 80 79 81 80 82 80 82 83 80 79 -1.3 -3.7
All Others 79 80 78 77 79 79 79 79 80 80 79 81 80 82 79 82 83 79 79 0.0 0.0
Jones Group NM NM NM NM NM NM NM 79 78 78 77 82 79 81 84 83 81 79 82 3.8 3.8
Liz Claiborne 84 81 81 77 78 76 79 79 80 78 79 78 81 79 79 82 79 79 NM N/A N/A
Fruit of the Loom 83 80 78 77 80 80 79 NM NM NM NM NM NM NM NM NM NM NM NM N/A N/A

Score tables print best in landscape.

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Notes
The ACSI releases industry results monthly and updates the national index quarterly. Baseline measurements are from the summer of 1994.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the measured companies. This benchmark is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry.

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.