Benchmarks By Company

Wendy\'s

	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
Dunkin' Donuts	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	79		N/A	N/A
Subway	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	82		N/A	N/A
Wendy's	72	73	71	69	73	71	70	72	74	74	NM	75	76	78	73	76	77	77	78		1.3	8.3
Taco Bell (YUM! Brands)	66	66	66	67	64	64	63	66	67	68	NM	72	70	69	70	73	74	76	77		1.3	16.7
Starbucks	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	77	78	77	76	78	80	76		-5.0	-1.3
Pizza Hut (YUM! Brands)	69	66	63	71	71	68	70	71	70	75	NM	71	76	72	76	74	78	81	78		-3.7	13.0
Papa John's	NM	NM	NM	NM	NM	76	77	78	76	76	NM	78	79	77	76	75	80	79	83		5.1	9.2
McDonald's	63	63	60	60	61	61	59	62	61	64	NM	62	63	64	69	70	67	72	73		1.4	15.9
Little Caesar	72	69	69	73	71	NM	69	70	74	75	NM	74	77	75	75	75	78	80	82		2.5	13.9
KFC (YUM! Brands)	67	68	69	67	64	64	65	63	69	71	NM	69	70	71	70	69	75	75	75		0.0	11.9
Domino's Pizza	67	70	68	68	70	67	69	73	75	75	NM	71	75	75	75	77	77	77	77		0.0	14.9
Burger King	66	65	67	68	64	66	67	65	68	68	NM	71	70	69	71	69	74	75	75		0.0	13.6
All Others	73	74	75	73	74	74	72	73	74	75	NM	78	80	79	80	83	76	81	82		1.2	12.3
Limited-Service Restaurants	69	70	66	68	69	69	70	71	71	74	NM**	76	77	77	78	78	75	79	80		1.3	15.9

Score tables print best in landscape.

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Notes
The ACSI releases industry results monthly and updates the national index quarterly. Baseline measurements are from the summer of 1994.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the measured companies. This benchmark is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry.

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.