The American Customer Satisfaction Index - The voice of the Nation's Consumer

Benchmarks By Company

Kenmore
Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 Previous
Year
%
Change
First
Year
%
Change
Kenmore NM NM NM NM NM 85 85 86 83 84 85 NM NM NM NM NM NM NM NM N/A N/A
General Electric 81 84 81 78 80 80 83 83 82 81 79 81 82 81 80 77 81 79 80 1.3 -1.2
Maytag 85 87 83 85 84 84 87 83 83 81 81 81 #             N/A N/A
Whirlpool 87 82 85 82 85 84 86 83 83 82 83 81 82 84 80 83 83 82 83 1.2 -4.6
Major Appliances 85 82 82 80 83 82 85 82 82 81 82 80 81 82 80 81 82 81 81 0.0 -4.7
All Others NM 78 81 79 79 80 78 80 77 77 82 79 80 80 80 79 81 83 79 -4.8 1.3
Electrolux NM NM NM NM NM NM NM NM NM NM NM NM 80 81 80 79 79 78 82 5.1 2.5

Score tables print best in landscape.

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Notes
The ACSI releases industry results monthly and updates the national index quarterly. Baseline measurements are from the summer of 1994.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the measured companies. This benchmark is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry.

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.