Benchmarks By Company

Hill\\\\\\\\\\\\\\\'s Pet Nutrition (Colgate-Palmolive)

	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
Hill's Pet Nutrition (Colgate-Palmolive)				85	83	86	82	84	84	85	83	82	83	85	81	80	82	84	83	NM	-1.2	-2.4
Ralston Purina				82	81	82	85	83	#												N/A	N/A
Mars Petcare				81	82	81	81	83	83	83	83	82	82	82	84	83	85	80	82	NM	2.5	1.2
Pet Food				83	81	82	83	82	82	82	83	82	83	84	84	84	83	82	83	NM	1.2	0.0
H.J. Heinz				85	80	81	84	81	81	#											N/A	N/A
Nestle				83	83	84	81	81	#												N/A	N/A
All Others				NM	81	82	82	80	82	80	82	83	83	85	84	84	85	82	84	NM	2.4	3.7
Iams (Procter and Gamble)				NM	NM	NM	NM	80	82	85	82	81	83	82	81	85	80	81	83	NM	2.5	3.8
Del Monte										84	79	83	82	83	83	80	83	82	86	NM	4.9	2.4
Nestle Purina PetCare									83	83	84	81	82	84	84	86	82	82	83	NM	1.2	0.0

Score tables print best in landscape.

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Notes
The ACSI releases industry results monthly and updates the national index quarterly. Baseline measurements are from the summer of 1994.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the measured companies. This benchmark is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry.

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.