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Search Engines and Information

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Search engines have been at the forefront of marketing and advertising of businesses for decades now. This industry has spent millions to create a product that delivers the best results in the most efficient way. Uncover what drives the search engine industry and which platforms are at the top of the charts using ACSI’s customized solutions and benchmarking data.

At a glance:

Search Engines and Information

  • Inaugural year:


  • Updated:


  • Most recent data:


  • Companies:

    5 major companies, plus aggregate of smaller search engines and information sites

Satisfaction Benchmarks by Company

Search Engines and Information
First Hidden Column Company 2022 2023 % Change
0 Search Engines and Information 75 80 7%
1 Google 75 80 7%
1 Yahoo! 72 74 3%
1 AOL (Yahoo) 70 75 7%
1 Bing (Microsoft) 70 75 7%
1 DuckDuckGo NM 79 NA
1 All Others 79 76 -4%

Search Engines and Information Benchmarks

Customer Experience Benchmarks Year-Over-Year Industry Trends

Benchmarks 2022 2023
Quality of mobile app 83 87
Reliability of mobile app (minimal down time, crashes, lags) 81 85
Ease of navigation 81 84
Ease of using the site on different devices (smartphones and tablets) 79 83
Site performance 80 82
Variety of services and information 79 82
Freshness of content 78 81
Speed and reliability of video clips 77 81
Amount of ads on site 72 77
Privacy NM 77

2023 results based on data collected July 2022 – June 2023.
NM – Not measured

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