Press Release Automobile Study 2024
Subaru catches up to Toyota in mass-market segment while Mercedes-Benz and Tesla vie for luxury lead..
The American Customer Satisfaction Index
The ACSI® is the only national cross-industry measure of customer satisfaction that represents the U.S. economy.
As a proven predictor of financial performance, organizations from a wide range of diverse industries leverage the ACSI methodology to obtain science-based insights across the complete arc of the customer experience.
Press Release National ACSI Q2 2024
The sharp recovery in the quality of U.S. economic output over the past two years as measured by the ACSI® is now stagnating …
In competitive markets, firms are rewarded by treating their customers well and punished for treating them badly. The rewards/punishments show up, not only in earnings, but also in stock prices and make equity markets better aligned with consumer utility, which, in turn, causes an upward shift in demand curves. As a result, consumer spending increases and so does economic growth.”
– Claes Fornell, Founder and Chairman of ACSI®
University of Michigan, Ross School of Business: A Legacy of Innovations, Spring 2017
Industry Sectors
We Serve
As the only national cross-industry measure of customer satisfaction available in the United States, the American Customer Satisfaction Index is a strategic resource for business, investment, and government communities alike.
U.S. Overall Customer Satisfaction
Less than two years ago, customer satisfaction in the United States was at its lowest point in 20 years. The decline began about a decade ago and was exacerbated by inflation, supply chain problems, and shortages caused by the COVID-19 pandemic and the war in Ukraine. Since then, things have changed dramatically.
ACSI Portfolio vs. S&P 500
Companies with high ACSI scores typically do very well in the stock market. If one created a portfolio of the top 30-35 ACSI companies in their respective industries each quarter, weighted by customer satisfaction elasticity to customer retention, it would demonstrate something quite extraordinary.
The ACSI® Difference
The American Customer Satisfaction Index is the only national cross-industry measure of customer satisfaction that represents the U.S. economy. Organizations of all types from a wide range of diverse industries use the respected ACSI methodology to obtain science-based insights across the complete arc of the customer experience.
Cross-Industry Comparison
Offers unique benchmarking capabilites with other industries and select best-in-class companies.
Proprietary Methodology
Stable multivariable modeling system for measuring customer satisfaction. Produces accurate, reliable customer experience data.
Unique Benchmarking
The only uniform, national, cross-industry measure of customer satisfaction.
Predictive Capabilities
Cause-and-effect model measures the drivers and outcomes of customer satisfaction.
ACSI Products
ACSI In The News
Forrest Morgeson ~ Mobility Makers
It’s a new day in car customer satisfaction, led by Subaru and hybrids
Ford’s love affair with EVs softens as profitability and consumer trends take focus
