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The ACSI Difference

National cross-industry measure of customer satisfaction

The American Customer Satisfaction Index is an important indicator of the nation’s economic performance, both for individual firms and for the economy at large. The ACSI is the only national cross-industry measure of customer satisfaction available in the United States.


In the 1990s, business focus on customer satisfaction was in its infancy and the satisfaction decline between 1994 and 1997 came at a time when profits were generated from efficiencies in production rather than from satisfied customers.
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Companies with high ACSI scores typically do very well in the stock market. There are always exogenous factors that may affect the stock price of any one company over time, as well as the market overall.
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The American Customer Satisfaction Index is the only national cross-industry measure of customer satisfaction that represents the U.S. economy. Organizations of all types from a wide range of diverse industries use the respected ACSI methodology to obtain science-based insights across the complete arc of the customer experience.
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