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Value and Convenience Define the 2025 Holiday Retail Season
In competitive markets, firms are rewarded by treating their customers well and punished for treating them badly. The rewards/punishments show up, not only in earnings, but also in stock prices and make equity markets better aligned with consumer utility, which, in turn, causes an upward shift in demand curves. As a result, consumer spending increases and so does economic growth.”
– Claes Fornell, Founder and Chairman of ACSI®
University of Michigan, Ross School of Business: A Legacy of Innovations, Spring 2017
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As the only national cross-industry measure of customer satisfaction available in the United States, the American Customer Satisfaction Index is a strategic resource for business, investment, and government communities alike.
U.S. Overall Customer Satisfaction
Quarter 2, 2025 – In strong competitive markets, sellers are rewarded for treating their customers well and punished when they treat them poorly. Economic data show that markets have failed in this regard. Despite stagnant or lower customer satisfaction, net profit margins have increased by 3-4% over the past decade to about 11% earlier this year.
ACSI Portfolio vs. S&P 500
Companies with high ACSI scores typically do very well in the stock market. If one created a portfolio of the top 30-35 ACSI companies in their respective industries each quarter, weighted by customer satisfaction elasticity to customer retention, it would demonstrate something quite extraordinary.
The ACSI® Difference
The American Customer Satisfaction Index is the only national cross-industry measure of customer satisfaction that represents the U.S. economy. Organizations of all types from a wide range of diverse industries use the respected ACSI methodology to obtain science-based insights across the complete arc of the customer experience.
Cross-Industry Comparison
Offers unique benchmarking capabilities with other industries and select best-in-class companies.
Proprietary Methodology
Stable multivariable modeling system for measuring customer satisfaction. Produces accurate, reliable customer experience data.
Unique Benchmarking
The only uniform, national, cross-industry measure of customer satisfaction.
Predictive Capabilities
Cause-and-effect model measures the drivers and outcomes of customer satisfaction.
ACSI Products
ACSI In The News
This Unexpected Chain Was Just Named the Best Convenience Store in the U.S.
This Is Considered The Best Major TV Brand In Terms Of Customer Satisfaction
This Fast Food Chain Has Some Of The Best Customer Service, According To Reviews
This Gas Station Is Officially The Best US Convenience Store (And No, It’s Not Buc-Ee’s)
Sheetz? Wawa? Buc-ee’s? See ranking of nation’s best convenience stores by customers
The New Hospitality Formula: Less Guesswork, More Guest Work
Move Over Wawa, A Midwest Rival Just Took The 2025 Crown For Customer Satisfaction
