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December 13, 2022

Nondurable Products Study 2021-2022

Customer satisfaction is a driving force that impacts the financial outlook of individual firms and the health of the U.S. economy at large. New results from the American Customer Satisfaction Index (ACSI®) encompass customer satisfaction benchmarks for six manufacturing/nondurable goods industries: food, soft drinks, beer, personal care and cleaning items, apparel, and athletic shoes.

The ACSI Nondurable Products Study 2021-2022 is based on interviews with 6,076 customers, chosen at random and contacted via email between October 2021 and September 2022. Customers are asked to evaluate their recent experiences with products provided by the largest manufacturers in terms of market share, plus an aggregate category consisting of “all other”—and thus smaller—companies in each industry.

Download the study in PDF format.

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