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ACSI Benchmarks

Next-Level Competitive Intelligence

ACSI BenchmarksSM gives clients valuable insights for all aspects of their organization’s customer experience, along with the ability to compare results with industry peers and competitors and to perform cross-industry benchmarking with companies they deem “best-in-class” in other industries.

Based on ACSI’s proprietary technology, ACSI Benchmarks clients gain access to in-depth perspectives that quantify customer satisfaction and its relationship with key drivers and outcomes—all standard across every industry in the Index. Critical benchmark variables are:

  • Customer Satisfaction (ACSI)
  • Customers Expectations
  • Perceived Quality
  • Perceived Value
  • Customer Complaints
  • Customer Loyalty

The ACSI Benchmarks product enables clients to gain a deeper understanding of the total customer experience. For select industry categories, the ACSI offers industry-specific benchmarks that cover key elements of the customer experience. Produced using ACSI’s proven methodology, these benchmarks give clients an enhanced view of multiple elements relating directly to their industry’s customer experience.

Clients use the ACSI Benchmarks to zero in on how satisfied customers are with the quality of their organization’s website, call centers, and an array of customer experience metrics relevant to their industry’s products and services. In addition, clients obtain detailed results for “best-in-class” companies in other industries for cross-industry benchmarking.


ACSI Analytics

ACSI AnalyticsSM is a powerful tool set that enables clients to leverage the predictive capabilities of the American Customer Satisfaction Index and obtain detailed, actionable insights for improving the customer experience.

Global CSI

Global CSISM enables organizations throughout the world to partner with ACSI and use its powerful, scientific methodology to create customer satisfaction indexes for their own national economies, as well as benchmark with other indexes adopting the ACSI methodology.

Performance Marketing

Based on their performance, companies may earn the opportunity to use the ACSI name and logo in external communications and marketing. If you would like to learn more about program details, would like to know if you already qualify, or would like to know how you may qualify, please contact us.

Connect With ACSI

Connect With ACSI

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