Personal Computers
Data-driven insights to unlock your company’s true potential
Monitor user satisfaction and gain prescriptive insights to improve your ACSI score. Become a client today.
PERSONAL
COMPUTERS
An industry riddled with availability of alternatives, personal computer manufacturers require data-validated strategies in order to thrive and gain a competitive edge. This is why ACSI talks to a wide array of customers in the PC industry every day to help companies unlock their true potential and grow their market share.
At a glance:
Personal Computers
-
Inaugural year:
1994
-
Updated:
annually
-
Most recent data:
2023
-
Companies:
8 major companies, plus aggregate of smaller manufacturers
Satisfaction Benchmarks by Company
Personal Computers
Company | 2022 | 2023 | % CHANGE |
---|---|---|---|
Personal Computers | 79 | 80 | 1% |
Apple | 82 | 83 | 1% |
Samsung | 81 | 83 | 2% |
Dell | 79 | 81 | 3% |
HP | 78 | 81 | 4% |
Acer | 79 | 78 | -1% |
All Others | 77 | 78 | 1% |
Amazon | 79 | 78 | -1% |
Asus | 79 | 78 | -1% |
Lenovo | 79 | 78 | -1% |
Customer Satisfaction by Device Type
Personal Computers
Benchmarks | Desktop | Laptop | Tablet |
---|---|---|---|
Design (size, visual appeal) | 87 | 85 | 80 |
Availability of software or apps | 87 | 83 | 79 |
Graphics and sound quality | 87 | 83 | 79 |
Ease of operation (navigation, settings, touchscreen, mouse) | 87 | 82 | 74 |
Website satisfaction | 87 | 81 | 70 |
Processor speed | 86 | 81 | 77 |
Availability of accessories (chargers, adapters, printers, game controllers, headphones, cases, covers) | 85 | 82 | 77 |
Ability to keep system crashes to a minimum | 85 | 81 | 77 |
Features (operating system, preloaded software or apps, memory, data storage) | 84 | 80 | 74 |
Call center satisfaction | 84 | 76 | 65 |
Customer Experience Benchmarks Year-Over-Year Industry Trends
Personal Computers
Benchmarks | 2022 | 2023 |
---|---|---|
Design (size, visual appeal) | 83 | 85 |
Availability of software or apps | 81 | 84 |
Graphics and sound quality | 81 | 84 |
Ease of operation (navigation, settings, touchscreen, mouse) | 81 | 83 |
Availability of accessories (chargers, adapters, printers, game controllers, headphones, cases, covers) | 80 | 82 |
Processor speed | 80 | 82 |
Website satisfaction | 84 | 82 |
Features (operating system, preloaded software or apps, memory, data storage) | 79 | 81 |
Ability to keep system crashes to a minimum | 81 | 81 |
Call center satisfaction | 83 | 77 |
Industry averages are weighted by companies’ market shares.
2023 results based on data collected July 2022 – June 2023