Personal Computers
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PERSONAL
COMPUTERS
An industry riddled with availability of alternatives, personal computer manufacturers require data-validated strategies in order to thrive and gain a competitive edge. This is why ACSI talks to a wide array of customers in the PC industry every day to help companies unlock their true potential and grow their market share.
At a glance:
Personal Computers
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Inaugural year:
1994
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Updated:
annually
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Most recent data:
2025
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Companies:
9 major companies, plus aggregate of smaller manufacturers
Satisfaction Benchmarks by Company
Personal Computers
| Anchor Link | Company | 2024 | 2025 | % CHANGE |
|---|---|---|---|---|
| Personal Computers | 81 | 81 | 0% | |
| #hp | HP | 84 | 83 | -1% |
| #apple | Apple | 85 | 82 | -4% |
| #dell | Dell | 80 | 82 | 3% |
| #samsung | Samsung | 82 | 81 | -1% |
| #lenovo | Lenovo | 80 | 79 | -1% |
| All Others | 78 | 78 | 0% | |
| #amazon | Amazon | 80 | 78 | -3% |
| #asus | Asus | 78 | 76 | -3% |
| #microsoft | Microsoft | 79 | 76 | -4% |
| #acer | Acer | 78 | 75 | -4% |
Customer Satisfaction by Device Type
Personal Computers
| Benchmarks | Desktop | Laptop | Tablet |
|---|---|---|---|
| Availability of software or apps | 86 | 84 | 82 |
| Design (size, visual appeal) | 86 | 85 | 81 |
| Graphics and sound quality | 85 | 84 | 80 |
| Processor speed | 85 | 83 | 77 |
| Website satisfaction | 85 | 83 | 76 |
| Ability to keep system crashes to a minimum | 84 | 82 | 76 |
| Call center satisfaction | 84 | 77 | 69 |
| Ease of operation (navigation, settings, touchscreen, mouse) | 84 | 83 | 80 |
| Availability of accessories (chargers, adapters, printers, game controllers, headphones, cases, covers) | 83 | 83 | 78 |
| Features (operating system, preloaded software or apps, memory, data storage) | 82 | 81 | 75 |
Customer Experience Benchmarks Year-Over-Year Industry Trends
Personal Computers
| Benchmarks | 2024 | 2025 |
|---|---|---|
| Design (size, visual appeal) | 83 | 85 |
| Availability of software or apps | 83 | 84 |
| Graphics and sound quality | 83 | 84 |
| Website satisfaction | 84 | 83 |
| Availability of accessories (chargers, adapters, printers, game controllers, headphones, cases, covers) | 81 | 82 |
| Ease of operation (navigation, settings, touchscreen, mouse) | 82 | 82 |
| Processor speed | 82 | 82 |
| Ability to keep system crashes to a minimum | 81 | 81 |
| Features (operating system, preloaded software or apps, memory, data storage) | 80 | 80 |
| Call center satisfaction | 79 | 78 |
Industry average are weighted by companies’ market shares
Data collected between July 2024 and June 2025