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Vacuum Cleaners

Leave competitors in the dust with data-driven ACSI insights for vacuum cleaners

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VACUUM CLEANERS

Thanks to modern technology, vacuuming no longer needs to feel like a chore. What makes customers choose one brand over another? The ACSI has identified the key drivers of satisfaction that set brands ahead… or places them behind. Brand-level data lets manufacturers see their relative strengths and weaknesses and predictive AI-driven analysis with expert ACSI support helps decision-makers strengthen long-term profitability and customer loyalty.

At a glance:

VACUUM CLEANERS

  • Inaugural year:

    2025

  • Updated:

    annually

  • Most recent data:

    2025

  • Companies:

    9 major companies, plus aggregate of smaller manufacturers

Satisfaction Benchmarks by Company

Vacuum Cleaners
Anchor Link Brand 2025
Vacuum Cleaners 79
#samsung Samsung 82
#shark Shark 81
#bissell Bissell 80
#dyson Dyson 80
All Others 78
#roomba Roomba (iRobot) 78
#dirt-devil Dirt Devil (TTI) 77
#eureka Eureka 77
#electrolux Electrolux 76
#hoover Hoover (TTI) 76


Customer Experience Benchmarks Year-Over-Year Industry Trends

Vacuum Cleaners
Benchmarks 2025
Ease of operation 84
Quality of mobile app 83
Reliability of mobile app (minimal down time, crashes, lags) 83
Ease of emptying canister/dust collector 82
Durability 81
Ease of arranging service* 81
Outcome of the service repair* 81
Website satisfaction 81
Ease of cleaning the vacuum cleaner 80
Effectiveness of cleaning carpet 80
Effectiveness of cleaning hard floors 80
Warranty coverage 80
Energy efficiency 79
Exterior design (color, styling, finish) 79
Timeliness of the service repair* 79
Accessories 78
Variety of useful settings 78
Call center satisfaction 77
Courtesy and helpfulness of service technician* 77
Noise during operation 75

*Represents manufacturer-provided service only.

 

Industry averages are weighted by companies’ market shares
Data collected between July 2024 and June 2025

 

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