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Quick-Service Restaurants

Customer satisfaction benchmarks and strategic insights for quick-service restaurants

Understand the key drivers of satisfaction to build profitable customer loyalty by becoming an ACSI client today.

QUICK-SERVICE
RESTAURANTS

Customers are not starved for options when it comes to choosing a quick-service food business to visit. Stand out against the competition with ACSI benchmarking. Discover which elements of the customer experience keep your customers coming back and what you can do to attract more.

At a glance:

Quick-Service Restaurants

  • Inaugural year:

    1994

  • Updated:

    annually

  • Most recent data:

    2025

  • Companies:

    23 major chains, plus aggregate of smaller quick-service outlets

Satisfaction Benchmarks by Company

Quick-Service Restaurants
Anchor Link Company 2024 2025 % CHANGE
Quick-Service Restaurants 79 79 0%
#chick-fil-a Chick-fil-A 83 83 0%
All Others 83 82 -1%
#panda-express Panda Express 77 80 4%
#starbucks Starbucks 80 80 0%
#arbys-inspire-brands Arby’s (Inspire Brands) 80 79 -1%
#panera-bread Panera Bread 80 79 -1%
#papa-johns Papa Johns 79 79 0%
#pizza-hut-yum-brands Pizza Hut (Yum! Brands) 79 79 0%
#culvers Culver’s 80 78 -3%
#dominos Domino’s 79 78 -1%
#dunkin-inspire-brands Dunkin’ (Inspire Brands) 77 78 1%
#burger-king-rbi Burger King (RBI) 77 77 0%
#kfc-yum-brands KFC (Yum! Brands) 81 77 -5%
#little-caesars Little Caesars 75 77 3%
#chipotle Chipotle 77 76 -1%
#subway Subway 74 76 3%
#five-guys Five Guys 78 75 -4%
#popeyes-rbi Popeyes (RBI) 72 75 4%
#wendys Wendy’s 76 75 -1%
#jack-in-the-box Jack in the Box 72 74 3%
#sonic-inspire-brands Sonic (Inspire Brands) 76 73 -4%
#taco-bell-yum-brands Taco Bell (Yum! Brands) 73 73 0%
#dairy-queen Dairy Queen 74 72 -3%
#mcdonalds McDonald’s 71 70 -1%


Quick-Service Restaurant Benchmarks

Customer Experience Benchmarks Year-Over-Year Industry Trends
Benchmarks 2024 2025
Accuracy of food order 86 85
Quality of mobile app 86 85
Beverage quality (taste, temperature) 84 84
Courtesy and helpfulness of staff 84 84
Food quality (taste, temperature, freshness of ingredients) 84 84
Reliability of mobile app (minimal down time, crashes, lags) 85 84
Website satisfaction 83 84
Restaurant layout and cleanliness 83 83
Speed of check-out or delivery 83 83
Variety of beverages on menu 82 81
Variety of food on menu 82 81


Industry averages are weighted by companies’ market shares.
2025 results based on data collected April 2024– March 2025.

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