Smartwatches
Benchmark smartwatch customer satisfaction to drive profits
Smartwatch manufacturers gain robust, data-driven insights through ACSI benchmarking. Keep customers choosing you for the devices they rely on the most. Become a client today.
SMARTWATCHES
For decades, cell phones have put unprecedented power in the palm of the customer’s hand and now smartwatches bring that power and more to the wrist. Smartwatches go everywhere with their owners, counting every step and heartbeat. Stay close to your customers for years to come by leveraging ACSI insights and analysis.
At a glance:
Smartwatches
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Inaugural year:
2025
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Updated:
annually
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Most recent data:
2025
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Companies:
3 companies
Satisfaction Benchmarks by Company
| Anchor Link | Company | 2024 | 2025 | % Change |
|---|---|---|---|---|
| Smartwatches | NM | 77 | NA | |
| #samsung | Samsung | NM | 83 | NA |
| #apple | Apple | NM | 80 | NA |
| #motorola-lenovo | Fitbit | NM | 72 | NA |
NA=Not Available
NM=Not Measured
Smartwatch Benchmarks
| Benchmarks | 2025 |
|---|---|
| Durability | 81 |
| Usability of fitness/activity tracking | 81 |
| Watch design | 81 |
| Performance of Bluetooth | 80 |
| Screen resolution/quality | 80 |
| Website satisfaction | 80 |
| Connectivity with apps and accessories | 79 |
| Outcome of the service repair* | 79 |
| Speed and performance | 79 |
| Usability of sleep tracking | 79 |
| Audio quality | 78 |
| Quality of GPS | 78 |
| Battery life | 76 |
| Ease of making and receiving calls | 76 |
| Ease of using physical controls (power, volume) | 76 |
| Camera quality | 75 |
| Ease of navigating watch menus and settings | 75 |
| Ease of sending and receiving texts | 75 |
| Timeliness of the service repair* | 75 |
| Courtesy and helpfulness of service technician* | 73 |
| Ease of arranging service* | 73 |
*Represents manufacturer-provided service only
Industry averages are weighted by companies’ market shares.
2025 results based on data collected between April 2024 and March 2025