Televisions
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TELEVISIONS
Whether or not a television is “worth it” is determined by more than just its picture and sound quality. How does it interact with other devices? How about streaming services? Apps? And with all these fancy capabilities, is it still reliable? How does it hold up as a TV overall? ACSI offers robust, data-driven insights tailored to help manufacturers get a deeper understanding of what consumers are looking for and their pain points.
At a glance:
TELEVISIONS
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Inaugural year:
2022
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Updated:
annually
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Most recent data:
2025
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Companies:
6 major companies, plus aggregate of smaller manufacturers
Satisfaction Benchmarks by Company
| Anchor Link | Company | 2024 | 2025 | % CHANGE |
|---|---|---|---|---|
| Televisions | 82 | 82 | 0% | |
| All Others | 82 | 83 | 1% | |
| #samsung | Samsung | 84 | 83 | -1% |
| #hisense | Hisense | 81 | 82 | 1% |
| #vizio | Vizio | 81 | 82 | 1% |
| #lg | LG | 82 | 81 | -1% |
| #tcl | TCL | 79 | 81 | 3% |
| #sony | Sony | 81 | 80 | -1% |
Customer Experience Benchmarks Year-Over-Year Industry Trends
| Benchmarks | 2024 | 2025 |
|---|---|---|
| Image quality | 86 | 85 |
| Durability | 84 | 84 |
| Ease of initial setup (plug and play) | 84 | 84 |
| Ease of using remote | 84 | 84 |
| Connectivity (USB and HDMI ports, Bluetooth) | 83 | 83 |
| Ease of using menus | 84 | 83 |
| Quality of mobile app | 83 | 83 |
| Reliability of mobile app (minimal down time, crashes, lags) | 84 | 83 |
| Sound quality | 83 | 83 |
| Energy efficiency | 82 | 82 |
| Exterior design (color, styling, finish) | 82 | 82 |
| Internal configuration options (contrast and resolution) | 82 | 82 |
| Website satisfaction | 82 | 82 |
| Ease of arranging service* | 82 | 81 |
| Warranty coverage | 82 | 81 |
| Outcome of the service repair* | 82 | 80 |
| Courtesy and helpfulness of service technician* | 80 | 79 |
| Response to OLED TV burn-in issues | 78 | 78 |
| Timeliness of the service repair* | 80 | 78 |
| Call center satisfaction | 78 | 76 |
* Represents manufacturer-provided service only
Industry average are weighted by companies’ market shares
Data collected between July 2024 and June 2025